Social Media Manager – Facebook

A Volunteer Position

Summary

We are looking for help managing our Facebook account, pages, and individual giving campaigns through Facebook. Work includes general management of the Our Community Salutes Facebook account, pages, and advertising campaigns. We anticipate that as a knowledgeable Facebook user, you will need approximately three hours per week to perform a few routine and requested tasks, or about 12 to 15 hours per month overall. You will “own” our Facebook social media channel and maximize it’s potential for OCS.

Work Performed

Requested Tasks

  • Create, curate, update, and manage all published content (images, video, and writings).
  • Oversee design (ie: cover page, profile, thumbnails, ads, landing pages, and blog).
  • Work with OCS Communities to collect data, photos, video, event information, or other materials that further develops the OCS Facebook channel and post to Facebook accordingly
  • Compile report for management showing results (ROI).
  • Monitor trends in Facebook social media tools, applications, channels, design and strategy.

Routine Tasks

  • Creating giving campaigns on a scheduled basis
  • Tracking site and page statistics
  • Tracking campaigns and campaign results

As Time Allows

  • Become an advocate for OCS in Facebook spaces, engaging in dialogue.
  • Design, create and manage promotions and social ad campaigns.
  • Develop and expand community and/or blogger outreach efforts.
  • Conduct online advocacy and cross-promotions.
  • Convert campaign qualitative data into plans for improving campaigns.

Requirements

  • Experience managing a Facebook accounts.
  • Understanding of Facebook analytics.
  • Photoshop and/or basic photo editing skills.
  • Strong spreadsheet and statistical analysis ability.
  • Ability to generate tracking and analysis reports.

Nice to Know

  • Knowledge of Facebook Ads Manager and Power Editor.
  • Some Facebook BluePrint coursework or Certification (www.facebook.com/blueprint)
  • Experience managing a giving campaign online
  • Any experience with advertising accounts such as Google, Bing, Yahoo, Twitter, etc.
  • Understand of bidding techniques (AutoBid, CPC, CPM, etc.).

General Abilities

  • Positive, fun and cheerful
  • Self-managing
  • Ability to multi-task and prioritize projects
  • Good communicator
  • Pays attention to detail
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