Social Media Manager – YouTube

A Volunteer Position

Summary

We are looking for help managing our YouTube channel and ad campaigns through YouTube.

We need an experienced YouTuber or YouTube Channel Media Manager who has an eye and ear for digital media and understands how to grow an audience online. Volunteer should know how to edit video, photos, and copy for all platforms; utilize SEO and other tools to offer best practices for posting on social media; and know how to market content for a digital and national audience.

Work includes general management of the Our Community Salutes YouTube account, channel(s), and advertising campaigns. We anticipate that as a knowledgeable YouTube user, you will need approximately three hours per week to perform a few routine and requested tasks, or about 12 to 15 hours per month overall. You will “own” our YouTube social media channel and maximize it’s potential for OCS.

Work Performed

Routine Tasks

  • Creating giving campaigns on a scheduled basis
  • Tracking site and page statistics
  • Tracking campaigns and campaign results

Requested Tasks

  • Utilize SEO and other tools to best market OCS content and grow subscribers.
  • Identify and run with unique opportunities for engaging users on YouTube or other OCS social media platforms.
  • Create, curate, update, and manage all published content (images, video, and writings).
  • Oversee design (ie: cover page, profile, thumbnails, ads, landing pages, and blog).
  • Work with OCS Communities to collect data, photos, video, event information, or other materials that further develops the OCS YouTube channel and post to YouTube accordingly
  • Compile report for management showing results (ROI).
  • Monitor trends in YouTube social media tools, applications, channels, design and strategy.

As Time Allows

  • Become an advocate for OCS in YouTube spaces, engaging in dialogue.
  • Design, create and manage promotions and social ad campaigns.
  • Develop and expand community and/or blogger outreach efforts.
  • Conduct online advocacy and cross-promotions.
  • Convert campaign qualitative data into plans for improving campaigns.

Requirements

  • Experience managing YouTube business accounts and channels.
  • Understanding of YouTube analytics.
  • Video editing skills.
  • Photoshop and/or basic photo editing skills.
  • Strong spreadsheet and statistical analysis ability.
  • Ability to generate tracking and analysis reports.

Nice to Know

  • Experience managing a giving campaign online
  • Any experience with advertising accounts such as Google, Bing, Yahoo, Twitter, etc.
  • Understand of bidding techniques (AutoBid, CPC, CPM, etc.).

General Abilities

  • Positive, fun and cheerful
  • Self-managing
  • Ability to multi-task and prioritize projects
  • Good communicator
  • Pays attention to detail
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